Zuleyka Strasner, founder of Zero Grocery moved from East London to San Francisco to work for Facebook. She saw the need to for a plastic – free grocery. To learn about customers needs and habits she started by delivering first in plastic containers and then in plastic-free containers. She soon learned that most of the customers were willing to try new products curated by her delivered in a sustainable packaging. She raised half a million dollars from venture capitalists within 4 months of starting the business. Pandemic with its mixed blessing brought exponential growth to Zero. They initially had a monthly subscription of $25 for unlimited delivery but as of Jan 1st they have done away with the subscription and have a guaranteed 2 hour delivery. Zuleyka talks about her experience in raising funds and how women should approach from a position of power and not weakness. Listen to this fascinating journey in this episode.
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