36: W – Cycle – Naturally replacing plastic

Design and Innovation
Design and Innovation
36: W - Cycle - Naturally replacing plastic
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95% of plastic packaging material annually ends up in dumps or the natural environment, taking more than 400 years to decompose in our oceans and up to 1,000 years in landfills. Joseph Siani was determined to create a natural substitute to plastic by using the sugarcane pulp – a by-product of the sugar manufacturing process. Learn what it means to up-cycle and how SupraPulp™ is made keeping in mind the principles of circular design. Even though it is completely compostable and it can withstand temperature ranges of – 42 to 270 degrees Celsius. 

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