83: Rebel Nell – One of No Other Kind

Design and Innovation
83: Rebel Nell - One of No Other Kind

This episode has two parts – in part one, we talk with Amy Peterson, the co-founder of Rebel Nell about her inspiration and motivation to start Rebel Nell. While living next to a homeless shelter in Detroit, MI, she got to learn up-close the women who lived there and their challenges. One day out on a jog she finds a piece of graffiti that she envisioned could be repurposed into meaningful wearable art. A fusion of these two ideas gave birth to Rebel Nell. Amy with her co-founder Diana Roginson started Rebel Nell in 2013 with the mission to provide employment, equitable opportunity, and wraparound support for women with barriers to employment. They seek to embolden women, to embrace their infinite strength, and to define their own future.


They partner with local organizations to seek out women who have struggled to find and retain employment. Their goal is to help the women move from a life of dependence to one of self-reliance, overcoming barriers to employment through the fruits of their own labor. Rebel Nell’s product line starts with repurposing graffiti, after it has fallen off the walls.


These are women who when hired have no background in jewelry become creative designers who make incredibly intricate and unique piece each one more beautiful than the next. In the part two we chat with one such woman – Ethel Rucker, Production Lead at Rebel Nell.


In addition to on-the-job training and guidance on how to make jewelry, Rebel Nell also provides them with life management, financial training and business education to make sure they have the confidence and knowledge that will enable them to leave homelessness/dependence behind permanently and move forward as strong independent women. Listen to this powerful story in this episode.


To hire Ethel Rucker for your next photoshoot contact her via her website https://harteclectic.com/


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