124: Numi Organic Tea – Activating Purpose
As we sip our daily cup of tea, we may wonder how and where it was grown and its impact on our planet. Tea production impacts our planet and people on several layers. The farming practices employed, wages paid, living conditions of the workers and its overall impact on our planet. In 2006, Numi Organic Teas was one of the founding (amongst 30 businesses) to be certified as a B corp. They had been mindful of how and from whom they source their organic teas, procuring them from Fair Trade and Verified Labor farms, but they knew they had to do more.
The realization that there can be no tea without water – clean drinking water, made the brother and sister team, Ahmed Rahim and Reem Hassani, co-founders of Numi Organic Tea introspect the purpose of their company.They launched “Together For H2OPE” – a nonprofit program bringing clean, safe drinking water to tea farming communities around the world.
The journey from farm to cup requires raw materials, packaging, transportation and water for steeping. They established a “Climate Action Plan” with a detailed, measurable process to reduce and offset the impact of Numi Organic Teas on the planet. Climate action can’t wait. Numi is committed to giving you the tools to fight climate change, starting with their Carbon Footprint Label. In this episode we have Reem Hassani, who shares the vision and mission of Numi Organic Teas. Listen and learn.
#tea #tealover #floraltea #teas #fairtrade #sustainablefarming #mindfulnusinesses #numitea