12: MUD Jeans – Circular Denim – A World Without Waste
MUD Jeans is a Dutch sustainable denim brand. In 2013 MUD Jeans introduced the innovative‘Lease A Jeans’ fashion concept. With this concept MUD Jeans has won various prizes such asthe Edie Award for Sustainability Business Models and the Peta Vegan Award. On a daily basis,the company engages and applies itself in the transition towards a circular fashion industry byrecycling or upcycling of resources where possible. MUD Jeans attains the high standards ofvarious sustainability organizations such as the worldwide B Corp. MUD Jeans is the first CO2neutral denim brand according to the BLUEdot certificate process and participates via BLUEdotin CO2 ‘positive’ projects by which it neutralizes its CO2 emission.
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