63: TOPUP TRUCK – Mobile Zero-Waste Shop
With a vision to shop plastic-free, Ella Shone (founder of TOPUP TRUCK) drives a milk float around Hackney, East London, refilling consumables that her customers pre-order. Ella and I chatted virtually over a cup of tea – she had her classic English Breakfast with oat milk and I had an African Rooibos. She recounts her journey with laughter and enthusiasm about founding TOPUP TRUCK – the refill store that floats to your door.
When she was furloughed at the beginning of the pandemic, Ella volunteered at the local food pantry. She found it very fulfilling as she biked around Hackney during the lockdown dropping meals to those who couldn’t come to the community kitchens to pick up their meals. With a head full of various business ideas, Ella came up with the idea of the TOPUP TRUCK. She wanted to reach out to the reluctant environmentalists and make it easier for them to shop plastic-free. She partnered with Re-Stor, a local refill store, and started TOPUP TRUCK.
Learn more about her journey right here on Mindful Businesses podcast.
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