51: Clean and Proud – Creating Sustainable Fashion from Plastic Waste
Clean & Proud kicks off in 2018, when two environment and ecology enthusiasts George Berthon and Beatrice Engström, living in Malawi sit together to once again talk about the problem of plastic waste littering the streets and the nature of this country they love so much. It was that evening that they decided to act against pollution. With a small amount of cash they had on hand and the help of a partially successful crowdfunding campaign, Beatrice and George set out to create machines to recycle all that plastic polluting Malawi. But they fail to operate these machines to their full potential. It was at this moment that they came across this simple and effective technique on the internet to heat-seal single-use plastic waste (such as packaging and plastic bags) together to create a durable and practical material. Since then, Clean & Proud has strived to create and produce wonderful eco-friendly and ethical products, handmade with always a little African touch to warm the hearts.
Learn more about their passion for bringing environmental change and their love for the East African nation, Malawi.
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