Anie Rouleau – Founding CEO of The Unscented Company, is a Montrealer, who is guided by the belief that a business’ social values are no obstacle to its profitability and financial viability. Her vision is driven by a desire to encourage new consumer habits for more conscious living and to be an active participant in the global initiative to ban single-use plastic and reduce our collective ecological footprint. This B – Corp certified business is passionate about changing consumer habits – to reduce plastic use in everyday life. Listen to what she has to say in our episode.