109: Pass the Honey – It’s Absurdly Good
Next time we grab a packet of honey to add to our tea – we should stop and think how a commodity so valuable and nutritionally dense is given for free. According to Douglas Raggio, founder of Pass The Honey, 70% of all honey is not pure. There is rampant fraud and honey is adulterated by blending with sugar syrups or many other methods of adulteration. In order to address this level of fraud in the industry, Pass the Honey establishes trusting partnerships directly with beekeeper suppliers so we know how our honeycomb was produced and have full traceability and transparency from beekeeper to consumer.
Fake honey, deceives consumers and floods markets with a cheap product, driving honey prices so low beekeepers are having a hard time staying in business. The beekeepers have had to find alternate sources of livelihood, such as pollination services, that require them to travel far and wide to help farmers pollinate their crops. This further causes stress to the bees and they lose 45% of their bee population every year because of this movement. Why do the farmers require this service? Learn more about this and the importance of bees in our food systems in this episode of Mindful Businesses.