We talk to Shruti Ashok, the founder of Inai. Inai is a creative space, where timeless leather pieces are crafted using upcycled Italian leathers, handmade by skilled Indian artisans in Madras, India. The designs are made to serve a specific purpose — a bag for everyday living, new adventures, emotional milestones and so much more. ‘Inai’ is a Tamil word, derived from ‘Inaippu’ which translates to ‘connection’. – you to connect with what you buy. Inai aims to inspire people to treasure and value the products they consume and the stories behind them.