#london

73: Unrest – Some Ideas Deserve to Go Further, Faster

We talk with Orr Vinegold, founder of UNREST, driving impact through ethical & sustainable businesses. He is hugely passionate about turning businesses into a force for good. UNREST supports founders ready to re-imagine what profitable companies can do for the planet and people. The program provides start-ups with the opportunity to take their business idea from MVP to the next level; ready to launch and solve global issues. Unrest prepares start-ups for seed funding, whilst helping them develop a world-class brand, through their partnership with award-winning Uncommon Creative Studios. Within the next 30 years, every consumer company will be mission-led. Unrest wants to be the institution that launches the most successful of these.

Unrest is a mission-driven accelerator based in London, on a mission to amplify the disruptive power of other ethical companies. Unrest empowers entrepreneurs to change the world through impactful, global businesses. The accelerator has been set up due to the desire for environmental and social change with the deep belief the solutions are in the hands of talented people using their ingenuity to build global companies.

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73: Unrest - Some Ideas Deserve to Go Further, Faster
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63: TOPUP TRUCK – Mobile Zero-Waste Shop

With a vision to shop plastic-free, Ella Shone (founder of TOPUP TRUCK) drives a milk float around Hackney, East London, refilling consumables that her customers pre-order. Ella and I chatted virtually over a cup of tea – she had her classic English Breakfast with oat milk and I had an African Rooibos. She recounts her journey with laughter and enthusiasm about founding TOPUP TRUCK – the refill store that floats to your door.

When she was furloughed at the beginning of the pandemic, Ella volunteered at the local food pantry. She found it very fulfilling as she biked around Hackney during the lockdown dropping meals to those who couldn’t come to the community kitchens to pick up their meals. With a head full of various business ideas, Ella came up with the idea of the TOPUP TRUCK. She wanted to reach out to the reluctant environmentalists and make it easier for them to shop plastic-free. She partnered with Re-Stor, a local refill store, and started TOPUP TRUCK.

Learn more about her journey right here on Mindful Businesses podcast.

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63: TOPUP TRUCK - Mobile Zero-Waste Shop
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