green living

78: Thaely – Don’t Just Do It – Do It Right

We talk with Ashay Bhave, founder of Thaely, who as a middle-schooler dreamt of becoming a sneaker designer. His journey begins at the Fashion Institute of Technology, New York, where disenchanted within the first year, he returned back to Dubai to pursue a degree in business at Amity University. As a designer Ashay wanted to solve problems – the problem of plastic grocery bag waste – we consume 3 trillion of them annually. After some near fires in his kitchen, he developed a product Thaely Tex. Thaely is made with 100% recycled raw materials. Each sneaker uses ThaelyTex that’s made using 10 upcycled waste plastic bags. ThaelyTex is made in collaboration with TrioTap Technologies in Gurugram, India. The waste plastic bags are collected from housing complexes, offices, and stores from in and around Gurugram, India. The lining is made with rPET (Recycled Polyethylene Terephthalate is a fabric made from recycling waste PET Plastic Bottles) using 12 Recycled waste plastic bottles. With their partnership with The Shoe Laundry, the sneakers are either refurbished or recycled. Each pair is also packaged in a reusable rPET. Every component of the shoe and its process is looked into great detail to achieve Thaely’s sustainability goals. Come along and learn more in this episode.

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Design and Innovation
78: Thaely - Don’t Just Do It - Do It Right
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76: HexcelPack – Sustainable Packing Solutions That Work

HexcelPack™ was founded in 2014 using an updated version of a 30-year-old technology developed by David Goodrich, with the idea of using paper to replace the traditional, one-use plastic products that are prevalent throughout the world in the packaging industry. HexcelPack’s™ proprietary slit paper technology was developed in the early 90’s when it was discovered that the hexagon is one of the strongest shapes to engineer, and it was possible to successfully manufacture slit paper using the hexagon shape. Back then, the Great Pacific Garbage Patch was still unknown, and most people had little awareness of the wide-ranging negative impact of plastic waste on ocean ecosystems. Today, a concern for preserving ocean ecology is the company’s driving influence – making recyclable, sustainable paper packaging products in lieu of plastic. HexcelPack™ uses specialty kraft papers that make HexcelWrap™ completely unique. We talk to Lorne Herszkowicz, Partner of Hexcel Pak about how nature inspired this sustainable innovation. Learn more in this episode.

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Design and Innovation
76: HexcelPack - Sustainable Packing Solutions That Work
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74: MPOWERD – The Power of Sun in Your Hands

We speak with John Salzinger founder and Seungah Jeong CEO of MPOWERD, about their company mission and passion to give back. In 2012 MPOWERD created Luci, the first inflatable solar light with the goal of making an affordable clean energy product that people could use in any situation. They create sustainable, affordable, and thoughtfully designed products that suit the needs of the many. The belief that everyone deserves access to clean, reliable and affordable energy, no matter how or where they live has driven them to create their sustainable products. For over 3 billion people, everyday tasks are made more difficult (and dangerous) than they should be. Access to clean energy can improve health, create education equality, economic empowerment, all the while combating climate change.

As a B Corp, they use the power of business to build a more inclusive and sustainable economy. As a social enterprise, they reinvest a majority of their gross revenue to achieve sustainability, increase their reach to enable them to fulfill their mission. Aside from the Give Luci Program – which donates lights to their partners – their sustainable business model means that the more they sell here at home, the more affordable they can sell to emerging markets and nonprofits. As a member of the American Sustainable Business Council along with other members like Patagonia, Ben and Jerry’s, Greyston Bakery, Avocado Green Mattress, advocate for policy change and inform business owners, policymakers, and the public about the need and opportunities for building a vibrant, broadly prosperous, sustainable economy. Listen to their journey in this episode.

https://mpowerd.com/
https://www.mindfulbusinessespodcast.com/podcast-links

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Design and Innovation
74: MPOWERD - The Power of Sun in Your Hands
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70: Let’s Goat Buffalo – Changing the Landscape, One Bite At a Time

Let’s Goat Buffalo employs rescued goats to eat unwanted vegetation growth! Whether it’s a residential yard that needs clearing, a commercial property that has become overgrown and high-risk, or a park or highway that has become less accessible to the public, their herds are prepared to help! We chat with the bubbly Jennifer Zeitler – Founder and CEO of Let’s Goat Buffalo, on how she transitioned from Human Resources to goatscaping. The term “goatscaping” means grazing goats to manage vegetation growth in an environmentally sound manner. Goatscaping greatly reduces the use of toxic herbicides, and because the goat digestive process effectively sterilizes seeds and reproductive plant matter, they are an ideal treatment for invasive plants. Let’s Goat Buffalo offers grazing services within suburban, urban and rural environments. By choosing natural treatment, Let’s Goat customers are choosing healthier soil, increased biodiversity, and a greener future. Jennifer Zeitler collaborated with a goat dairy farm Alpine Maid and rescued the goats to bring a sustainable solution to remove overgrown brush and weeds. She was also made a How I Built This, fellow, in 2021 by NPR. Come listen now to her journey.

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Agriculture & Farming
70: Let’s Goat Buffalo - Changing the Landscape, One Bite At a Time
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69: Avery Dennison – Retail Branding and Information System

We talk to Tyler Chaffo – global sustainability manager, Avery -Dennison. Avery Dennison doesn’t just talk sustainability. Their commitment to people and the planet fuels social compliance internally and is the foundation of a broad offering of responsible, ingenious solutions.

From labels made from recycled yarn to supporting emerging designers who use a diverse portfolio of sustainable branding elements, we help apparel and footwear brands meet consumer demand for ethical, green products. With high sustainability standards that exceed the industry norm, they are also committed to leveraging our reputation among retailers, manufacturers, and brands to accelerate performance intelligently while delivering positive economic, social, and environmental impact. With their RFID chips implanted in most everyday items, businesses can not only track and reduce on-hand inventory but also reduce waste. Listen and learn more in this episode.

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Design and Innovation
69: Avery Dennison - Retail Branding and Information System
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67: Avocado Green Mattress – Organic Mattress

This week we talk with the Sustainability Director of Avocado mattresses, Bri Decker. Avocado organic mattresses are handmade with only the finest naturally non-toxic and 100% certified organic materials from their own farms in sunny California. A Certified B Corporation, Avocado mattress was born when one of the founders Jeff D’Andrea couldn’t find a green mattress for his newborn baby. Their mission is to be the most respected source for organic mattresses and pillows at affordable prices — while maintaining environmentally conscious, ethical, and sustainable business practices — to help safeguard the health of people and the planet. Learn more about their journey in our next episode.

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Impact
67: Avocado Green Mattress - Organic Mattress
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66: Bengal Muslin

Woven Air – as muslin was known in the 1600s…the Portuguese legend said it was the fabric woven by mermaids. What makes a fabric muslin? The original muslin was produced solely from a cotton plant called, Phuti Karpas, which grew exclusively along the banks of a certain stretch of the Brahmaputra river. The extracted cotton was then hand-spun into an extraordinarily delicate yarn in villages near Dhaka, Bangladesh. Six yards of muslin cloth could be fitted into a matchbox, sixty yards would fit inside the shell of a coconut, a pound of this yarn could be stretched for 250 miles.

The finished cloth woven on looms that have barely changed over the centuries was sought after by royalty and traded globally across the Middle East and Europe during the 16th and 17th centuries, earning enormous revenue for those involved in its trade. Tragically, the industry was deliberately and cruelly erased by past colonial rulers, especially the East India Company and replaced with their machine-made fabrics in the 19th century.

As a result the plant, along with muslin’s spinners and weavers, receded into the pages of history. Today, the best examples of the finished product are in the custody of Western museums and viewed mostly by Western audiences.

We talk to Saiful Islam, Managing Director of Bengal Muslin, that has identified the DNA from the fossilized plants to revive and grow the plant again. He talks to us about the challenges that Bengal Muslin faced to find, train and motivate the traditional generational spinners – who still had the collective memory of the fabric to weave 400 count Dhaka muslin. Listen to this passionate Saiful Islam only on Mindful Businesses. Saiful’s picture was taken through muslin for the cover for this episode.

PC: @Drik @Saiful Islam @Bengal Muslin

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Europe
66: Bengal Muslin
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65: The Farmlink Project – Harvesting Hope

The Farmlink Project was started at the height of the pandemic in April 2020 to fight food insecurity by repurposing surplus produce. Back home in Los Angeles at the start of the pandemic, with nothing but time on their hands, Aidan Reilly and James Kanoff were like many of us disturbed by the long lines at the food pantries alongside farmers throwing away their produce, eggs, milk … and their harvest. The boon of an efficient supply chain in the food industry can be a major problem with any slight disruption. The Farmlink Project, a non-profit run by 200 plus volunteers, operates in 48 US states and Mexico bringing the excess produce of farmers to food banks. They are the recipient of the 2021 Congressional Medal of Honor – Citizen Honors Award – awarded to outstanding Americans who have gone above and beyond to perform extraordinary acts of courage or service. Listen to their story of compassion, drive, and vision on Mindful Businesses podcast.

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Food
65: The Farmlink Project - Harvesting Hope
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63: TOPUP TRUCK – Mobile Zero-Waste Shop

With a vision to shop plastic-free, Ella Shone (founder of TOPUP TRUCK) drives a milk float around Hackney, East London, refilling consumables that her customers pre-order. Ella and I chatted virtually over a cup of tea – she had her classic English Breakfast with oat milk and I had an African Rooibos. She recounts her journey with laughter and enthusiasm about founding TOPUP TRUCK – the refill store that floats to your door.

When she was furloughed at the beginning of the pandemic, Ella volunteered at the local food pantry. She found it very fulfilling as she biked around Hackney during the lockdown dropping meals to those who couldn’t come to the community kitchens to pick up their meals. With a head full of various business ideas, Ella came up with the idea of the TOPUP TRUCK. She wanted to reach out to the reluctant environmentalists and make it easier for them to shop plastic-free. She partnered with Re-Stor, a local refill store, and started TOPUP TRUCK.

Learn more about her journey right here on Mindful Businesses podcast.

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Europe
63: TOPUP TRUCK - Mobile Zero-Waste Shop
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62: Rhino Machines – Silica Plastic Blocks

When Manish Kothari, Managing Director of Rhino Machines and a second-generation entrepreneur involved in the casting and foundry industry in India, saw how dark, dusty and dangerous this industry was to the environment and the workers, he decided to do something about it. He is a social entrepreneur with a passion for innovation who decided to tackle the dust and sand waste that the foundry creates. He reached out to Shridhar Rao, a partner in the architect firm R + D studio to make a brick by combining the foundry dust with plastic to create the first Silica Plastic Block (SPB). The SPB tested 2.5 times stronger than regular brick and it was comparable in cost to the regular bricks in Indian metro cities. They have created a sustainable alternative to traditional brick.

Manish is adamant about not patenting his innovation and in fact, believes in assisting and sharing the know-how with other sustainable entrepreneurs. Learn more about these enterprising, creative and forward-thinking entrepreneurs on Mindful Businesses podcast.

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India
62: Rhino Machines - Silica Plastic Blocks
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