In the United States, 90% of the lettuce is produced and shipped from California to the rest of the country. When we combine the impact of this long journey on the environment, cost and 30% loss in farm produce – makes vertical farms close to consumption a viable alternative. In this episode, we learn from Eddy Badrina, CEO of Eden Green Technology about Controlled Environment Agriculture (CEA) where plants are grown hydroponically, in greenhouses, and by using all kinds of methodologies to control the growing environment. Eden Green Technology has successfully grown 100 different types of produce in a vertical farm using hydroponics – in a greenhouse. They rely on sunlight that comes through the greenhouse panes as against other vertical farms that need to be artificially lit with LED or other types of light fixtures. This fascinating technology seeks to revolutionize the grocery retail industry by growing what the stores need nearby, thus reducing costs, waste and at the same time delivering fresh produce to the consumer at a reasonable price. By designing sustainable and scalable vertical greenhouse technology, deployable almost anywhere in the world, their vertical farming technology is helping the world sustainably grow large amounts of food to create a healthier and happier existence for all.