Cotton fiber and fabric is considered to be one of the most natural material. Given that, who would have thought that the process of manufacturing cotton fabric uses materials and techniques that cause environmental damage. Cotton needs to be cleaned and the “trash” removed for the cotton to become white and more absorbent to dyes. Alkaline and other harmful chemicals used to bleach in this process need to be washed out completely. The dyes in itself are harmful and their effluence further pollute our environment. Fibre 52 replaces these toxic chemicals with bio-products that do the job more sustainably and efficiently. Their patent – pending process reduces the processing time by up to 25%, up to 70% reduction in water consumption and up to 40% reduction in electricity without reducing the quality or dyeability of the cotton. Fibre 52 prepares cotton – knit, woven, non-wovens or raw fiber – for a perfect dye job without using harsh, toxic chemicals AND without stripping the unique properties that make everyday cotton resilient, naturally soft and breathable. It can be done using existing machinery and without additional capital investment. In this episode we chat with Graham Stewart, Executive Vice President of Fiber 52 who shares how their product helps the cotton mills consume less heat, energy, water and time. Learn more about this unique product on this episode of Mindful businesses.